‘Breakfast is the most important meal of the day’ is an idea a lot of us grew up with but what’s the evidence? According to James Betts, of the University of Bath the idea has “…never actually been tested”.
So where does this idea come from? It gained popularity when it was used by PR guy Edward Bernays, (actually the nephew of Sigmund Freud) to advertise bacon and eggs in response to a decline in sales brought about by people working longer hours and eating smaller breakfasts.
Bernays didn’t make it up though, he was just using a medical opinion to his advantage, whose medical opinion? Dr. John Harvey Kellogg, yes that Kellogg, the one who made a business empire on breakfast cereal…. seems legit.